Why we changed our name to long wknd

Oct 10, 2021

Hope you all had a wonderful long weekend! 

We are so overjoyed to finally share this news with you. 

Today we’re announcing that Habitat Botanicals is officially re-branding as long wknd! 

We’ve been working with the creative team at Pela for over 6 months on this change and have been bursting with anticipation to share this new branding with you all.

Why rebrand?

For over 4 years, we've been passionately creating plastic-free care products that are good for our planet and our bodies. What began as a labor of love for creating natural, vegan products from our kitchen for ourselves and our friends has turned into something we never could have imagined.

Along the way, your support helped prevent more than 400,000 plastic containers from ever being created (!!) and pushed us closer towards our goal of eliminating 1 billions pounds of plastic from the waste stream.

Now, we want to do even more, and to do that, we needed to choose a name that we could really own and grow with. Earlier this year, we learned that we would not be able to register the trademark for “Habitat”. Then, we began to see several brands by the same name selling similar care products, causing confusion among our customers and retailers. We saw this as an exciting opportunity to choose a new name and make it our own.

Why long wknd?

We believe that your personal care routine should be a feel good, worry-free experience.

That’s why we decided to choose a new name that reflects that. Who doesn’t love and look forward to the care free escape of a long weekend? 

For us, this represents a little bit of healthy time off for yourself. In our busy day-to-day lives, sometimes a rewarding moment of self-care is exactly what we need before we can get back to being the best versions of ourselves. 

We also wanted to make our sustainable options more attractive to a broader audience, by focusing on making the entire experience more rewarding. 

We’re determined to prove that we don’t have to choose between quality self care and saving the planet. You can have your cake and eat it too. 

What will change?

While our branding and visual identity have changed, you can rest easy knowing that all your favorite product formulations will not be changing. You can expect to start seeing new and exciting product launches from us in the coming months, which will stay true to our promise of delivering exceptionally effective natural vegan formulations in compostable packaging.

Thanks so much for continuing to follow us on this journey! We can’t wait to share all that’s in store.

The long wknd team